The 15 Best Real Estate Marketing Tools for Lead Gen Success

May 4, 2022
13 min read

Real estate is an extremely competitive industry. With all the real estate agents around the world, it’s difficult to make your presence known on the internet and get leads for your business.

But it’s also not impossible. With the right strategies and marketing tools, you can definitely put your business on the radar of all your target clients. You might not get immediate results, but if you invest enough time and effort into learning how to utilize these tools, you can get ahead of your competitors in real estate.

Here are the best real estate marketing tools for your business. We’ve categorized them into different areas of focus so that you can find the tools that work best for you.

Header image source: Pexels

Lead Generation

Check out these tools that help you maximize your reach and generate leads for your business which you can eventually turn into sales.



Zillow is one of the most visited real estate marketplaces where people can buy, rent, or sell their properties. They have millions of listings across the United States and Canada.

Advertising with Zillow helps you generate quality leads for your own real estate website. By creating a free profile, you’ll automatically be added to their agent directory.

A free Zillow profile allows you to update your bio and add photos and videos that you can use to inform people about your business. It also allows you to link to your active listings so that potential clients can check them out. You also get to display client reviews and past sales to increase your credibility as an agent.



PostcardMania is a marketing company that creates effective direct mail campaigns for your business. With their Everywhere Small Business package, you can get postcards with matching Google, Facebook, and Instagram ads. Your first order also gives you 1,000 free printed postcards that you can use to further promote your business. PostcardMania is one of the best bang for your buck direct marketing services out there.

Working with PostcardMania lets you widen your business’ reach and connect with your target audience at an affordable price.

Social Media Marketing

These social media marketing tools are perfect for making your presence known on the most popular platforms and connect you with more potential clients.



Publer lets you save time and focus on your business more. You can schedule your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google, YouTube, WordPress, and Telegram. Impressive, isn’t it? But that’s not all.

One thing we like about Publer is being able to schedule Google My Business posts, which is a huge boost in local SEO. Real estate SEO can be a competitive landscape, so take every advantage you can get! We use Publer for all our clients at Realtor Rise.

Publer also lets you customize your posts for different social media platforms and preview them before they go live. They also provide you with hashtag suggestions for your posts to maximize their reach. With Publer, you can even watermark your photos and videos with your business logo. Aside from copyright protection, it also lets you increase your brand awareness without much effort.

With their free plan, you can manage up to 5 social media accounts and schedule up to 50 posts. You can even try most of their paid features for some time before you avail of their paid plans.

Their paid plans start at $10 and $20 a month with a 7- and 14-day free trial, respectively. You can schedule unlimited posts and also get unlimited storage in your media library.



Buffer is one of the best social media scheduling tools for real estate agents today. They provide you with analytics that measure your social media performance. You can find out which campaigns are working for your business and which are not.

They also allow you to schedule your social media posts so that you can focus on other things instead of waiting for the exact time to post your content. With customer engagement, you can respond to comments faster. Buffer also labels comments so that you know which ones to prioritize.

Their free plan provides you with basic publishing tools for Instagram, Facebook, Twitter, LinkedIn, and Pinterest. You can schedule up to 10 posts monthly and handle up to 3 social channels.

Their paid plans range from $5–$100, depending on your advertising needs. The best part? You get a 14-day free trial for each paid package! If you choose to avail of their annual package instead of the monthly one, you can even get 2 months of free advertising.



HootSuite is another marketing tool for real estate agents that lets you schedule posts on different social media platforms. With an efficient calendar view, you also get to review your posts at a glance before they get posted.

With an integrated inbox for different social media accounts, you can quickly respond to comments and get in better touch with your potential clients. Like competitors, HootSuite also has analytics so you can see where you’re doing great and where you still need to improve.

They also offer courses taught by social media marketing professionals so that you can also pick up some new skills for growing your business.

They offer a 30-day free trial of their services so you can see whether it works for you—no strings attached. From there, you can avail of their paid plans that start at $49 monthly. They have different packages for different marketing needs, so make sure to check them out before deciding which plan to avail.



Tailwind is one of the more beginner-friendly tools for real estate agents. Aside from the usual scheduling of posts, they also provide some design services. If you’re not sure how to create visually-appealing ads, Tailwind has got your back!

You can just simply add a photo and Tailwind will generate different designs for you. You also have freedom in choosing the color palette, font, and text that you want for the ad. It doesn’t require any design skills. And you won’t have to worry about resizing these ads as they can also handle it for you.

Tailwind’s free plan allows you to handle one account each for Facebook, Instagram, and Pinterest. You can also schedule and design up to 20 posts per month. The package also gives you basic analytics for your social media accounts.

Their paid plans start at $9.99 per month. Some packages allow you to schedule and design an unlimited number of posts. With their advanced analytics, you can get a more in-depth look at how your business is doing across different platforms.

PPC (Pay-Per-Click) Advertising

These PPC advertising platforms allow you to make sure you’re investing your time and money on worthwhile marketing strategies that only benefit your business.

Google Ads

google ads real estate

Google Ads is one of the best real estate marketing channels you can use. As Google is the most used search engine around the world, it only makes sense that you work on your brand reputation and visibility on the site.

The great thing about Google Ads is that you get to set your advertising budget and they’ll be the ones to estimate your results. You can also freely adjust your budget as needed. And you can start or stop with the PPC ads anytime you want.

With PPC ads, you only pay for real results—when users click on the ad and visit your website. Google Ads also sends you reports so that you can see how your ads are performing every now and then.

Meta Ads Manager (Facebook)

meta facebook ads real estate

Meta Ads Manager allows you to advertise on Facebook, Messenger, and Instagram. These are some of the most popular social media sites. Paying for ads on these sites really helps your business become more visible and reach your target audience.

Meta’s free plan includes letting you publish Facebook and Instagram posts and stories for your followers to see. If you want to connect with your clients, you can also use Messenger or WhatsApp for hassle-free communication.

Ads Manager lets you customize your page with buttons that make people take easier action—send a message, visit your shop, or book an appointment. You can also add your products to Facebook Shops so that people can easily go to your listing.

Their paid plans can be customized according to your needs. They have a questionnaire to help determine your advertising goals and create a plan based on it.

Task and Project Management

These task and project management tools allow you to maximize productivity within your team and let you communicate more conveniently.



Trello is a marketing tool designed for collaborative efforts toward your business. It’s one of the best ways to assign tasks to your team and organize them for maximum efficiency.

Even with Trello’s free plan alone, you already get unlimited storage for your files (with a 10 MB limit per file). You also get up to 10 different Workspace boards and up to 250 Workspace command runs per month.

Their paid plans range from $5–S17.50 per month. With each paid package, the features only build on the previous ones. This certainly makes the investment worth it for your team. It makes things much more convenient and productive for everyone so that you can focus on growing your business.



ClickUp is another project management tool that allows you to assign tasks to your team and organize them. It’s an all-in-one productivity app that also allows you to chat with your teammates and set goals for everyone to see.

If you’re looking for a project management tool for personal use, ClickUp’s free plan gives you 100 MB of storage for your files. You can also create an unlimited number of tasks and add as many members as you need. You can collaborate on Docs and have access to real-time chat with your team.

But if you have a small team in your business, you can avail of ClickUp’s paid plans. These start at $5 per member per month. You get unlimited storage, integrations, and dashboards. You can also get a wide range of advanced features like admin training with their bigger packages.

Website Management

These website management tools are easy to navigate for any skill level. Create stunning websites that leave a good impression on your potential clients.



WordPress is one of the easiest website management tools you can ever stumble upon. You can customize different website designs to your liking without worrying about the technical aspects like coding.

WordPress allows you to turn your site into a shop that sells your products. Their eCommerce platform is user-friendly and secure. They also have built-in SEO tools that help you track your site’s performance.

WordPress’ free plan gives you 1 GB of storage and allows one website administrator to manage the site. If you want a plan with much more features, go with their paid plan that starts at around $15 per month.

With a paid plan, you get a custom domain name free for a year. You can also have unlimited plugins to your site and access to premium themes for your real estate website. You’ll also get found on search engines easier with their advanced SEO and social media tools. You can even monetize your ads!



Propertybase caters specifically to real estate websites. They offer a beginner-friendly way to customize your website as you wish. You can even choose how maps, neighbourhood profiles, and feature listings will look on your site.

Propertybase also makes it easier for your potential clients to find the kind of properties they’re looking for. With the site’s advanced search filters, clients can get as specific as they want. They won’t have to spend hours browsing through properties that they might not even want.

Propertybase also has a hyper-local SEO to get you more leads. All these features coupled with an award-winning website design increase your chances of success exponentially.

Customer Relationship Management

These customer relationship management (CRM) tools make sure you always get to follow up on your leads. They make sure that you build a lasting relationship with your clients so that they will be more likely to avail and recommend your services to others.



HubSpot is a tool that focuses on growing your real estate business through CRM. They have different hubs for marketing, sales, services, content management, and operations.

With Hubspot’s marketing hub, you get to convert site visitors into leads through email marketing, live chat, and social media ads. You also have access to traffic and conversion analytics for your site.

Starting at $45 per month, you can also get follow-up emails for your target audience, ad retargeting, and landing page reporting.

Their sales hub offers task management, email tracking and scheduling, document sharing, in-app calling, and live chat. Clients can even schedule a meeting with you through the site. This makes it easier for clients to get in touch with you. And when your services are within reach, you have a bigger chance of converting these leads into sales.

Follow Up Boss

followup boss

Follow Up Boss makes sure you never lose another lead for your real estate business. They offer CRM services through calls, texts, and emails. You can also distribute leads to different agents for easier and quicker response time to each client.

Follow Up Boss offers plans for any business size. Their rates start at $69 per month, but you’ll get a 14-day free trial for any package you avail. And if you decide to avail of their annual offers, you even get two months of their top-notch CRM services for free!

With Follow Up Boss, you get to monitor leads more closely and easily follow up on them from time to time. This increases your chances of converting website leads into sales for your business.



PipeDrive is an affordable real estate marketing tool. It’s designed by salespeople, so you can expect that this tool is highly comprehensive. It understands what you need in order to nurture your leads so that they convert into actual sales.

PipeDrive details what you need to focus on and improve so that you can secure a sale. Things like scheduling appointments, emails, or calls really help in making sure you don’t lose your leads.

PipeDrive has plans starting from $12.50 per month with a 14-day free trial for all packages. With these plans, you get to manage your leads, track basic communication, and receive activity reports. You also get 24/7 live chat support should you encounter any problems.

Real Estate Marketing

Real estate marketing relies on multiple things for success. These different marketing tools for real estate agents do help your business grow. But you shouldn’t rely solely on these.

To recap, here are the 15 best real estate marketing tools you can use for growing your business:

  • Lead generation: Zillow, PostcardMania
  • Social media marketing: Buffer, Publer, HootSuite, Tailwind
  • PPC advertising: Google Ads, Meta Ads Manager
  • Task and project management: Trello, ClickUp
  • Website management: WordPress, Propertybase
  • CRM: HubSpot, Follow Up Boss, PipeDrive

If you’re looking for alternative marketing channels to generate leads, you can try your hand at search engine optimization (SEO). Unlike PPC ads, SEO is a long-term investment that builds your brand reputation over time.

Get in touch with us today so that we can discuss in detail how you can maximize the growth of your business!

Chris Tweten
Chris Tweten Lead SEO

Chris is the Lead SEO at Realtor Rise, working remotely from Vancouver Island. He has almost a decade of experience as a growth marketer, with experience in Canada, China, Thailand and Vietnam. You can best reach him on Twitter.

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