5 Real Estate Lead Generation Ideas That Actually Work

Apr 22, 2022
7 min read

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Are you new here? No, seriously. Are you a new real estate agent looking to sell your first property? Or maybe you’ve been here a while but are looking to grow your business further?

It’s complicated enough to convert leads to sales in real estate. It takes time and effort to find a buyer for your property. And we know how overwhelming it seems to think about marketing strategies you can use online to generate leads.

But don’t worry, we’re here to help you! Here are five real estate lead generation ideas that will actually work for your business.

Real Estate SEO (Blogging)

real estate seo

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The most common thing that successful realtors do to generate leads in real estate is blogging. But it’s not as simple as writing about a topic and publishing it on your website. You also have to do search engine optimization (SEO). 

Every article you write should be of value to your readers. Always consider what your readers will get from reading your blog.

On the technical side of things, their behavior as they read your article also affects your ranking on search engines like Google. Google measures things like the amount of time each user spends on your page and the number of times each user comes to your website, among others.

Adhering to SEO guidelines will help your articles rank higher on Google, thus generating more leads for your business.

If all that seems too complicated for you, there are digital marketing experts you could hire to help you. They take care of the hard part of generating leads for you so that all you have to focus on is converting the leads to sales.

Hiring a company like Realtor Rise guarantees that you’ll have quality leads, a high return on investment, market exclusivity, and business support. They will help you achieve your goals and even surpass them.

Prospecting on LinkedIn

linkedin real estate leads

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One underrated strategy for generating leads in real estate is prospecting on LinkedIn. While we all love to joke about LinkedIn being the Facebook for professionals, it actually does help real estate businesses a lot.

Keeping an active presence on LinkedIn helps you reach a wider audience and sometimes even a more accurate market. A lot of potential home buyers are middle-aged people with a stable source of income. And what kind of people are on LinkedIn? Exactly these kinds of people.

When setting up your LinkedIn account, make sure to fill out as much information as possible. Detail your past work experiences, achievements, and other relevant information that might help people get to know you better.

Add a header photo that contains important information such as your contact details. If possible, let your network know what sets you apart from other realtors and why they should get in touch with you when they buy or sell homes.

Join LinkedIn groups whose members are your target market. If you can’t find one, make one yourself. Even that has its own benefits.

Instagram Marketing

instagram for real estate agents

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What’s the first thing that people look at when they search for properties? That’s right, pictures. And what’s the most well-known photo-sharing platform? Instagram.

Putting two and two together, it only makes sense to also do some Instagram marketing to generate leads for your business. People love scrolling through their Instagram feed and stumbling upon all sorts of random pictures and videos. This very fact is beneficial for you. Use it to your advantage.

Ads on Instagram can come in the form of videos, pictures, carousel ads, or Instagram stories. With the recent addition of Instagram reels, it only gets easier to generate leads for real estate.

Take flattering photos of the property you’re selling and post them on Instagram. Remember to keep your caption concise. Put all the basic details of the property such as the number of rooms, price, surface area, and other amenities that potential buyers would want to know about.

Don’t forget the hashtags, too! They give your posts more reach and make them easier for people to find.

A simple video tour of the property also boosts your reach. Focus on the details of the house that make it more appealing to your target market. Also, emphasize the main selling points of the property to attract more leads.

Google + Facebook Advertising

google ads for real estate

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Another thing you can use for generating leads for real estate is Google or Facebook advertising. This is a pay-per-click system where you only pay the advertising fee when someone clicks on your ad.

Google lets you bid for ad placement when certain keywords are searched. The higher your bid, the more chances you get of appearing at the top of the search results. PPC is basically like buying visits to your site.

We know it sounds a little bad, but trust us, it’s not. Because let’s face it—with all the amount of online content, it’s hard to gain visits to your website organically. Even though you have a really good ad or content, it could easily get lost on the web.

With PPC advertising, you get to generate leads for your website and reach the right people. Search engines are the most visited websites online. It only makes sense that you do what you can to make your ads visible to the people who should see them.

Customer Referrals

customer referrals

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Word-of-mouth is still one of the most effective marketing tools you can use to generate leads for your business.

Customer referrals are some sort of proof that you deliver a good quality of work to your clients. It’s due to the simple logic that no client who’s dissatisfied with your service would ever recommend you to others.

Customer referrals mean that your client is happy with your service and would hire you again in the future. But you can’t just ask any of your clients for a referral.

You should have worked with a client multiple times or long enough to establish a relationship. You can’t ask a client you worked with last month for a referral. That’s a little disrespectful on their part.

Instead, go with long-term clients with whom you’ve already achieved milestones. Send them an email expressing your pleasure in working with them. Maybe even flatter them a little.

Then, subtly slip in the topic of asking for a referral. Be specific on what aspect of your service you want them to refer you for. This makes it easier for them and less imposing. Be careful not to sound too pushy when you ask as this might annoy them instead.

Then, reward your clients with simple gifts for their referrals. It doesn’t have to be grand. You can go for giving them a discount the next time you work together. Or you can also offer to do a favor for them instead. Maybe offer to leave a LinkedIn or website recommendation. Or offer to promote their business to your network as well.

Upping Your Game

real estate leads

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Again, here are some lead generation ideas for real estate agents that actually work in growing your business:

  • Set up a blog within your website where you regularly upload articles that adhere to on-page SEO standards.
  • Make sure your LinkedIn profile has all the necessary and relevant information for your business.
  • Use Instagram to your advantage. Post photos, videos, and ads of the property you’re selling so that it can reach more people and generate more leads for your website.
  • Use PPC advertising on Google and Facebook.
  • Ask for referrals from your clients who go way back. Make a clear and kind request on which aspect of your business you want them to refer you for.
Chris Tweten
Chris Tweten Lead SEO

Chris is the Lead SEO at Realtor Rise, working remotely from Vancouver Island. He has almost a decade of experience as a growth marketer, with experience in Canada, China, Thailand and Vietnam. You can best reach him on Twitter.

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